FlowSend ‑ Flow Mail App
Shopify Flow Email Automation

Send Branded Emails Directly From Shopify Flow

Send customisable transactional and automated emails using your own domain or SMTP provider. Build the workflow in Shopify Flow, control the email in FlowSend and track every send from one place.

Install FlowSend See How It Works
  • Free to install
  • $1 for the first month on the Professional plan
  • Works with any SMTP provider
  • Send from your own domain
  • Runs natively inside Shopify Flow
  • No coding required
Built for Shopify Flow Send from your own domain 50+ supported languages Delivery and engagement tracking No separate campaign platform
Email Automation Without Losing Your Brand

Shopify Flow Handles the Automation. FlowSend Handles the Email.

Shopify Flow is where you define the logic: the trigger, the conditions and when things should happen. FlowSend takes over from there, handling email creation, SMTP delivery, recipient controls and delivery tracking.

The result is a clean separation of concerns. Your workflows stay in Shopify Flow, while your emails are sent through your own authenticated domain and email infrastructure, styled to match your store and personalised with your Shopify data.

  • Workflow logic stays in Shopify Flow
  • Email, delivery and tracking stay in FlowSend
  • Your sender, your domain, your infrastructure
How It Works

From Shopify Event to Branded Email in Four Steps

  1. 1

    Connect Your Email Provider

    Connect Gmail, Outlook, SendGrid, Amazon SES, Mailgun, Resend, Mailtrap or any custom SMTP server.

  2. 2

    Create Your Email Template

    Build templates using the visual editor or raw HTML editor and personalise them using Shopify Liquid variables.

  3. 3

    Add FlowSend to Shopify Flow

    Choose a Shopify Flow trigger, add a FlowSend action and map the required Shopify information.

  4. 4

    Send, Monitor and Improve

    FlowSend queues and sends the email through the connected provider and records delivery status, opens, clicks and failures.

Built for Real Shopify Workflows

Automate Every Email Your Store Depends On

Order confirmation emails

Send branded order confirmations the moment an order is created in your store.

Post-purchase follow-ups

Keep customers informed after checkout with timely, on-brand follow-up messages.

Abandoned checkout recovery

Trigger recovery emails from Shopify Flow to bring shoppers back to complete checkout.

Shipping & fulfillment updates

Notify customers when orders are fulfilled or shipped, using live fulfillment data.

Refund & cancellation emails

Send clear confirmations when an order is refunded or cancelled.

Welcome emails

Greet new customers with a branded welcome as soon as they join.

Internal team alerts

Alert your operations team about important events without leaving Shopify Flow.

B2B & wholesale emails

Handle wholesale confirmations, approvals and reminders from a dedicated sender.

Shopify Flow Actions

More Control Inside Every Workflow

FlowSend adds a focused set of email actions to Shopify Flow, so you can do more than send a single message. Add recipients, attach files, delay delivery or retry failures, all from inside your workflow.

Action

Send transactional email

Action

Send email with CC and BCC

Action

Send email with attachment

Action

Send delayed email

Action

Cancel delayed email

Action

Retry failed email

Action

Send bulk email

Action

Send internal alert

Send From Your Own Domain

Your Sender. Your Domain. Your Email Infrastructure.

FlowSend sends every email through the SMTP provider you connect, using your own authenticated domain and email infrastructure.

Gmail Google Workspace Microsoft Outlook Microsoft 365 SendGrid Amazon SES Mailgun Resend Mailtrap Apple iCloud Mail Custom SMTP
[email protected] [email protected] [email protected]

Any email service that provides standard SMTP credentials can be connected to FlowSend.

Custom Email Templates

Build Emails That Match Your Store

  • Visual email editor
  • Advanced HTML editor
  • Shopify Liquid variables
  • CC and BCC
  • Custom reply-to
  • File attachments
  • Reusable templates
Example Liquid-driven values
{{ customer.name }} {{ order.number }} {{ order.total }} {{ product.title }} {{ shipping.address }} {{ discount.code }} {{ fulfillment.status }} {{ workflow.value }}
Email Queue and Delivery

Know What Happened After Every Send

FlowSend delivery log with example email statuses
EmailRecipientStatus
Order confirmation[email protected]Sent
Shipping update[email protected]Queued
Wholesale invoice[email protected]Failed
Refund confirmation[email protected]Retried
Review request[email protected]Delayed

Every send is recorded, so you always know the outcome. Track:

  • Delivery success and SMTP errors
  • Retry attempts and queued emails
  • Delayed emails still waiting to send
  • Opens, clicks and monthly usage

Open and click data depends on the recipient's email client and privacy settings, so it is indicative rather than exact.

Delayed and Scheduled Emails

Send Emails at the Right Moment

Not every email should go out immediately. Schedule a send for later and it stays visible in the queue, where it can be cancelled before processing.

  • Product instructions after fulfillment
  • Review request after delivery
  • Wholesale payment reminder
  • Refund follow-up
  • Replenishment reminder
  • Internal operational reminder
Internal Automation

FlowSend Is Not Just for Customer Emails

Send operational alerts to your own team so nothing important slips through the cracks.

High-risk order
Payment failure
Low inventory
Large order approval
B2B account request
Draft order created
Specific product ordered
Workflow failure
Large refund
Shopify Sidekick Support

Understand Your Email Operations Through Sidekick

FlowSend supports read-only Sidekick queries, so you can ask about your email operations in plain language and get answers without leaving Shopify admin.

  • SMTP connection health
  • Templates
  • Recent delivery logs
  • Failed email activity
  • Queue statistics
  • Monthly usage
  • Remaining email actions

Sidekick access is read-only. It does not modify your SMTP settings, templates or workflows.

Built for International Stores

Available in More Than 50 Languages

The FlowSend app interface is available in more than 50 languages, so your team can work in the language they know best.

EnglishEspanolFrancaisDeutschItalianoPortuguesNederlands日本語中文한국어العربية+40 more
Pricing

Start Free. Scale as Your Email Volume Grows.

Monthly Annual Save ~17%

Free

Free to install
$1 for the first month Install Free
  • 500 Free Flow Email Actions
  • 30-day money-back guarantee

Professional

$9.99/month $99.90/year
Start for $1
  • 500 monthly actions
  • $1 per 100 extra emails
  • Priority: Normal
  • 90 days log retention
  • Use custom SMTP server
Most Popular

Advanced

$29.99/month $299.90/year
Choose Plan
  • 2500 monthly actions
  • $1 per 100 extra emails
  • Priority: High
  • 180 days log retention
  • Use custom SMTP server
Best Value

Enterprise

$49.99/month $499.90/year
Choose Plan
  • Unlimited monthly actions
  • No overage fees
  • Priority: Enterprise
  • 365 days log retention
  • Use custom SMTP server

Prices are in USD and billed every 30 days. Annual billing saves approximately 17%. Extra email actions beyond the included allowance may be billed based on usage where applicable.

Why FlowSend

Email Automation That Stays Inside Shopify

Built around Shopify Flow

FlowSend runs as native Shopify Flow actions, so it fits the way you already automate.

Use your existing email provider

Connect the SMTP provider you already trust instead of a new sending platform.

Keep complete brand control

Your sender, your domain and your templates on every message you send.

Support customer and internal workflows

Send to customers and to your own team from the same set of workflow actions.

Monitor every email

Delivery status, retries, opens and clicks are all recorded in one place.

Scale without rebuilding workflows

Move up a plan as your volume grows while your existing workflows keep running.

Common Workflow

Send a Branded Order Confirmation Using Shopify Flow

  1. Create a Shopify Flow workflow.
  2. Choose Order created as the trigger.
  3. Add any required conditions.
  4. Select the FlowSend transactional email action.
  5. Choose the order confirmation template.
  6. Map the customer email and order variables.
  7. Activate the workflow.
Install FlowSend View Workflow Examples
FAQ

Frequently Asked Questions

Do I need Shopify Flow to use FlowSend?

Yes. FlowSend runs as an action inside Shopify Flow. You build the workflow and trigger in Shopify Flow, and FlowSend handles the email creation, delivery and tracking.

Does FlowSend send emails from its own domain?

No. FlowSend sends through your connected SMTP provider, using your own authenticated domain and email infrastructure rather than a shared sending domain.

Which SMTP providers are supported?

Gmail, Google Workspace, Microsoft Outlook, Microsoft 365, SendGrid, Amazon SES, Mailgun, Resend, Mailtrap, Apple iCloud Mail and any custom SMTP server that provides standard credentials.

Can I use my own business email address?

Yes. You control the sender identity, so you can send from addresses such as [email protected] or [email protected].

Can I create custom HTML emails?

Yes. Paid plans include both a visual editor and an advanced raw HTML editor for full control over your email markup.

Can I personalise emails with Shopify information?

Yes. Use Shopify Liquid variables to insert customer names, order numbers, totals, product details, shipping addresses, fulfillment status and workflow values.

Can FlowSend send internal emails?

Yes. FlowSend can send internal operational alerts to your team, such as high-risk order, payment failure, low inventory or workflow failure notifications.

Can I add CC or BCC recipients?

Yes. You can add CC and BCC recipients and set a custom reply-to address on your emails.

Can I attach files?

Yes. FlowSend supports sending emails with file attachments through the send-with-attachment action.

Can emails be delayed?

Yes, on supported plans. Delayed emails remain visible in the queue and can be cancelled before they are processed.

What happens when an email fails?

Failed sends are recorded with the SMTP error, and FlowSend can retry failed emails. You can review delivery status, retries and failures in the logs.

Does FlowSend support open and click tracking?

Yes. FlowSend can record opens and clicks. This data depends on the recipient's email client and privacy settings, so it is indicative rather than exact.

Is FlowSend available in multiple languages?

Yes. The FlowSend app interface is available in more than 50 languages.

Is there a free plan?

Yes. FlowSend is free to install. The Free plan includes SMTP setup, connection testing and template setup, but has no production email actions. Paid tiers start at $1 for the first month.

Flow Email Automation

Build Better Shopify Workflows With Better Emails

Connect your email provider, create your template and start sending branded customer emails and internal alerts directly from Shopify Flow.

Install FlowSend View Pricing
  • Free to install
  • No separate campaign platform
  • Works with your own SMTP provider

44+ Pre-built websites